Ubi
Ubi
Ubi
Ubi
Ubi
Ubi
UX/UI DESIGN, PRODUCT DESIGN, BRANDING
2019
The project was developed during my Master's program in the Interaction Design course.
The objective of the project was to explore the parent-child relationship during car trips and identify opportunities to enhance the experience through the creation of physical and digital products.
Initially, a research phase was conducted through desk research, an online survey, and intercept interviews with both parents and children. This phase highlighted moments of conflict arising from the differing needs and desires that parents and children express during car journeys.
Following this, a market research study mapped the advantages and drawbacks of products and strategies that parents and children use to pass the time and make the trip more pleasant. This allowed us to define the focus area for our product-service.
The project was developed during my Master's program in the Interaction Design course.
The objective of the project was to explore the parent-child relationship during car trips and identify opportunities to enhance the experience through the creation of physical and digital products.
Initially, a research phase was conducted through desk research, an online survey, and intercept interviews with both parents and children. This phase highlighted moments of conflict arising from the differing needs and desires that parents and children express during car journeys.
Following this, a market research study mapped the advantages and drawbacks of products and strategies that parents and children use to pass the time and make the trip more pleasant. This allowed us to define the focus area for our product-service.
The project was developed during my Master's program in the Interaction Design course.
The objective of the project was to explore the parent-child relationship during car trips and identify opportunities to enhance the experience through the creation of physical and digital products.
Initially, a research phase was conducted through desk research, an online survey, and intercept interviews with both parents and children. This phase highlighted moments of conflict arising from the differing needs and desires that parents and children express during car journeys.
Following this, a market research study mapped the advantages and drawbacks of products and strategies that parents and children use to pass the time and make the trip more pleasant. This allowed us to define the focus area for our product-service.
By creating personas for both parents and children and outlining the customer journey, we identified key intervention points. Our target audience was defined as children aged 4 to 8 years old, who require greater engagement from parents, seek stimulation through constructive activities, and desire tactile and visual interaction.
By creating personas for both parents and children and outlining the customer journey, we identified key intervention points. Our target audience was defined as children aged 4 to 8 years old, who require greater engagement from parents, seek stimulation through constructive activities, and desire tactile and visual interaction.
By creating personas for both parents and children and outlining the customer journey, we identified key intervention points. Our target audience was defined as children aged 4 to 8 years old, who require greater engagement from parents, seek stimulation through constructive activities, and desire tactile and visual interaction.
Ubi is a physical and digital product that enriches the car travel experience for children and parents through an augmented reality audiovisual adventure. The concept is to transform the journey into an adventurous and discovery-filled experience, using a playful tone of voice and a colorful visual style filled with illustrated elements.
Ubi becomes a physical character, a mascot that provides brand recognition and encourages direct interaction, effectively becoming a travel companion that accompanies the child during play phases.
Ubi is a physical and digital product that enriches the car travel experience for children and parents through an augmented reality audiovisual adventure. The concept is to transform the journey into an adventurous and discovery-filled experience, using a playful tone of voice and a colorful visual style filled with illustrated elements.
Ubi becomes a physical character, a mascot that provides brand recognition and encourages direct interaction, effectively becoming a travel companion that accompanies the child during play phases.
Ubi is a physical and digital product that enriches the car travel experience for children and parents through an augmented reality audiovisual adventure. The concept is to transform the journey into an adventurous and discovery-filled experience, using a playful tone of voice and a colorful visual style filled with illustrated elements.
Ubi becomes a physical character, a mascot that provides brand recognition and encourages direct interaction, effectively becoming a travel companion that accompanies the child during play phases.
It was essential to define the main touchpoints through which parents and children interact with the product. The showcase website allows for discovering and purchasing the product: a telescope with augmented reality capabilities that, via an application, enables interaction with various audiovisual stories, called "adventures."
It was essential to define the main touchpoints through which parents and children interact with the product. The showcase website allows for discovering and purchasing the product: a telescope with augmented reality capabilities that, via an application, enables interaction with various audiovisual stories, called "adventures."
It was essential to define the main touchpoints through which parents and children interact with the product. The showcase website allows for discovering and purchasing the product: a telescope with augmented reality capabilities that, via an application, enables interaction with various audiovisual stories, called "adventures."
The telescope offers a range of functionalities designed to create a multifaceted and engaging travel experience: Listen, Look and Capture, Speak.
Children can enjoy listening to a story narrated in the style of an audiobook. This feature provides an immersive experience, allowing them to relax and enjoy the storytelling. The audio stories are crafted to be captivating and educational, keeping young listeners entertained.
During the adventure, children are sometimes prompted to look through the telescope and take photos that incorporate augmented reality elements. This feature not only encourages them to explore their surroundings but also stimulates their creativity and curiosity. By merging the real world with digital enhancements, the telescope transforms ordinary car rides into adventurous expeditions. Additionally, the interactive functionalities allow children to give simple voice commands to progress the audiobook narrative. By responding to prompts and making choices, children become active participants in the storytelling process, enhancing their engagement and making the experience more dynamic.
The telescope offers a range of functionalities designed to create a multifaceted and engaging travel experience: Listen, Look and Capture, Speak.
Children can enjoy listening to a story narrated in the style of an audiobook. This feature provides an immersive experience, allowing them to relax and enjoy the storytelling. The audio stories are crafted to be captivating and educational, keeping young listeners entertained.
During the adventure, children are sometimes prompted to look through the telescope and take photos that incorporate augmented reality elements. This feature not only encourages them to explore their surroundings but also stimulates their creativity and curiosity. By merging the real world with digital enhancements, the telescope transforms ordinary car rides into adventurous expeditions. Additionally, the interactive functionalities allow children to give simple voice commands to progress the audiobook narrative. By responding to prompts and making choices, children become active participants in the storytelling process, enhancing their engagement and making the experience more dynamic.
The telescope offers a range of functionalities designed to create a multifaceted and engaging travel experience: Listen, Look and Capture, Speak.
Children can enjoy listening to a story narrated in the style of an audiobook. This feature provides an immersive experience, allowing them to relax and enjoy the storytelling. The audio stories are crafted to be captivating and educational, keeping young listeners entertained.
During the adventure, children are sometimes prompted to look through the telescope and take photos that incorporate augmented reality elements. This feature not only encourages them to explore their surroundings but also stimulates their creativity and curiosity. By merging the real world with digital enhancements, the telescope transforms ordinary car rides into adventurous expeditions. Additionally, the interactive functionalities allow children to give simple voice commands to progress the audiobook narrative. By responding to prompts and making choices, children become active participants in the storytelling process, enhancing their engagement and making the experience more dynamic.
The UI design process was meticulous, involving numerous iterations of wireframes to perfect the structure of both the website and the app. A detailed style guide for the digital products was developed, featuring vibrant colors and a whimsical, illustrative style that captures the imagination of young users.
The UI design process was meticulous, involving numerous iterations of wireframes to perfect the structure of both the website and the app. A detailed style guide for the digital products was developed, featuring vibrant colors and a whimsical, illustrative style that captures the imagination of young users.
The UI design process was meticulous, involving numerous iterations of wireframes to perfect the structure of both the website and the app. A detailed style guide for the digital products was developed, featuring vibrant colors and a whimsical, illustrative style that captures the imagination of young users.
The application is designed to pair effortlessly with the telescope via Bluetooth. Once connected, users can select from a variety of adventures, initiate storytelling sessions, and engage in interactive play. The app also includes features to save and organize photos taken during the journey, allowing families to create digital scrapbooks of their travels. These photo folders serve as cherished memories that parents and children can revisit and share.
The application is designed to pair effortlessly with the telescope via Bluetooth. Once connected, users can select from a variety of adventures, initiate storytelling sessions, and engage in interactive play. The app also includes features to save and organize photos taken during the journey, allowing families to create digital scrapbooks of their travels. These photo folders serve as cherished memories that parents and children can revisit and share.
The application is designed to pair effortlessly with the telescope via Bluetooth. Once connected, users can select from a variety of adventures, initiate storytelling sessions, and engage in interactive play. The app also includes features to save and organize photos taken during the journey, allowing families to create digital scrapbooks of their travels. These photo folders serve as cherished memories that parents and children can revisit and share.
Additionally, the app incorporates a gamification system to enhance user engagement. Children earn points for completing adventures and participating in interactive activities, which contribute to their profiles. This sense of achievement and progression is further incentivized by the ability to unlock new adventures, providing ongoing motivation and excitement.
Overall, Ubi is a comprehensive product that combines physical and digital elements to enrich car travel for families. Through a blend of passive listening, interactive play, and visual and tactile engagement, Ubi transforms routine car trips into captivating and memorable experiences.
Additionally, the app incorporates a gamification system to enhance user engagement. Children earn points for completing adventures and participating in interactive activities, which contribute to their profiles. This sense of achievement and progression is further incentivized by the ability to unlock new adventures, providing ongoing motivation and excitement.
Overall, Ubi is a comprehensive product that combines physical and digital elements to enrich car travel for families. Through a blend of passive listening, interactive play, and visual and tactile engagement, Ubi transforms routine car trips into captivating and memorable experiences.
Additionally, the app incorporates a gamification system to enhance user engagement. Children earn points for completing adventures and participating in interactive activities, which contribute to their profiles. This sense of achievement and progression is further incentivized by the ability to unlock new adventures, providing ongoing motivation and excitement.
Overall, Ubi is a comprehensive product that combines physical and digital elements to enrich car travel for families. Through a blend of passive listening, interactive play, and visual and tactile engagement, Ubi transforms routine car trips into captivating and memorable experiences.
