AAM Investment Ideas
AAM Investment Ideas
AAM Investment Ideas
AAM Investment Ideas
AAM Investment Ideas
AAM Investment Ideas
BRANDING, MOTION DESIGN
2022
AAM (Ambrosetti Asset Management) from 2003 is an important advisor in the financial field that through the exploitation of artificial intelligence and the patented approach of Evidence Based Performance Analysis® helps his clients reach better outcomes.
The main challenge of the project was to redesign the brand identity of AAM, with a new modern visual language that could make it stand out in the market, and create awareness around the business and the competitive advantages that the brand offers.
This concept began with the new payoff "Investment Ideas" that aims to convey the personalized and shared approach that brings AAM closer to its costumers.
AAM (Ambrosetti Asset Management) from 2003 is an important advisor in the financial field that through the exploitation of artificial intelligence and the patented approach of Evidence Based Performance Analysis® helps his clients reach better outcomes.
The main challenge of the project was to redesign the brand identity of AAM, with a new modern visual language that could make it stand out in the market, and create awareness around the business and the competitive advantages that the brand offers.
This concept began with the new payoff "Investment Ideas" that aims to convey the personalized and shared approach that brings AAM closer to its costumers.
AAM (Ambrosetti Asset Management) from 2003 is an important advisor in the financial field that through the exploitation of artificial intelligence and the patented approach of Evidence Based Performance Analysis® helps his clients reach better outcomes.
The main challenge of the project was to redesign the brand identity of AAM, with a new modern visual language that could make it stand out in the market, and create awareness around the business and the competitive advantages that the brand offers.
This concept began with the new payoff "Investment Ideas" that aims to convey the personalized and shared approach that brings AAM closer to its costumers.
The brand new logotype is paired with bold colors that enhance the visual identity of the brand.
The "A" letter from the logotype stands on its own as the core graphical element that brings all the corporate identity together. This minimal upward arrow is also a growth sign that helps create pattern and movement inside the design and communicate the AAM proposal to reach new goals and objective in the financial field.
The brand new logotype is paired with bold colors that enhance the visual identity of the brand.
The "A" letter from the logotype stands on its own as the core graphical element that brings all the corporate identity together. This minimal upward arrow is also a growth sign that helps create pattern and movement inside the design and communicate the AAM proposal to reach new goals and objective in the financial field.
The brand new logotype is paired with bold colors that enhance the visual identity of the brand.
The "A" letter from the logotype stands on its own as the core graphical element that brings all the corporate identity together. This minimal upward arrow is also a growth sign that helps create pattern and movement inside the design and communicate the AAM proposal to reach new goals and objective in the financial field.
From stationary to advertising the brand identity evokes the sense of motion and growth and reflects the new payoff "Investment Ideas" that comes to life with the creation of approachable content that easily explains AAMs best practices.
From stationary to advertising the brand identity evokes the sense of motion and growth and reflects the new payoff "Investment Ideas" that comes to life with the creation of approachable content that easily explains AAMs best practices.
From stationary to advertising the brand identity evokes the sense of motion and growth and reflects the new payoff "Investment Ideas" that comes to life with the creation of approachable content that easily explains AAMs best practices.
The rebranding process culminates in a direct marketing campaign targeted to important potential costumer in the financial business that could take advantage of AAM innovative approach.
The idea was to create a simple yet visually interesting object to present AAM business in an original way. That lead to the production of transparent plexiglass cubes filled with questions, financial topics and AAM contacts that was delivered to some of the most influential figures in finance.
The cube perfectly represents the new AAM corporate identity and the material helps it stand out and convey the feeling of transparency of the brand.
The rebranding process culminates in a direct marketing campaign targeted to important potential costumer in the financial business that could take advantage of AAM innovative approach.
The idea was to create a simple yet visually interesting object to present AAM business in an original way. That lead to the production of transparent plexiglass cubes filled with questions, financial topics and AAM contacts that was delivered to some of the most influential figures in finance.
The cube perfectly represents the new AAM corporate identity and the material helps it stand out and convey the feeling of transparency of the brand.
The rebranding process culminates in a direct marketing campaign targeted to important potential costumer in the financial business that could take advantage of AAM innovative approach.
The idea was to create a simple yet visually interesting object to present AAM business in an original way. That lead to the production of transparent plexiglass cubes filled with questions, financial topics and AAM contacts that was delivered to some of the most influential figures in finance.
The cube perfectly represents the new AAM corporate identity and the material helps it stand out and convey the feeling of transparency of the brand.
